Recently, Qualcomm launched a price war in order to stimulate market demand and speed up inventory clearance. According to Taiwan's "Economic Daily" report, Qualcomm will mainly reduce the price of low-end 5G mobile phone chips by as much as 10% to 20%, and it is expected that this price reduction measure will continue to the fourth quarter. If the inventory clearing speed is not as fast as expected, Qualcomm does not rule out further price cuts.
Typically, Qualcomm would not start a price war until older products had piled up for more than a year. However, this time the situation is different. The product has been launched for less than half a year, and the price has been greatly reduced. This is mainly because the downturn in the consumer market is expected to continue until the end of the year, coupled with the upcoming new products, this is also the main reason for Qualcomm's price cut.
Industry insiders pointed out that Qualcomm has always been in a leading position in the non-Apple mid-to-high-end mobile phone market. Therefore, this price reduction is mainly concentrated in the low-end field, and it is hoped that by accelerating inventory clearance, it can cope with the upcoming new generation of Snapdragon series mobile phone chips, which will be launched in mid-to-late October.
As for whether MediaTek will be affected by Qualcomm's price war, the industry believes that MediaTek's mobile phone chip shipments have leapt to the top in the world, and after the second quarter of this year, MediaTek began to shift its focus to the mid-to-high-end market, so it will not be affected. will be as violent as ever.
According to analysis, the sluggish trend of the consumer market may continue until the fourth quarter of this year, and it will have a chance to improve in an all-round way next year. Therefore, the performance of MediaTek and Qualcomm this year will almost certainly be significantly lower than the record highs set last year. A return to warming is not expected until 2024 at the earliest.
About Qualcomm：
Billions, maybe trillions of times a day we often do what many thought was impossible. That’s how often people around the world touch something made better by Qualcomm. It could be the smartphone in your pocket, the tablet on your coffee table, that wireless modem in your briefcase, it could even be that navigation system in your car or that action camera strapped to your chest.
Who is Qualcomm, and what do they do? They are engineers, scientists, and business strategists. They are from many different countries and speak many different languages. They come from diverse cultures and have unique perspectives. Together, they focus on a single goal—invent mobile technology breakthroughs. As the world’s industries evolve, so do the connections enabled through our wireless and computing solutions. By helping homes, cars, cities, education, wearables, and healthcare share more interactions and data across a variety of networks, we’re weaving the fabric of the Internet of Things so that entire industries can redefine what’s possible.
Qualcomm Products：
- Embedded - Microcontrollers - Application Specific
- Interface - Drivers, Receivers, Transceivers
- Resonators
- RF Accessories
- RF Antennas
- RF Evaluation and Development Kits, Boards
- RF Misc ICs and Modules
- RF Multiplexers
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- RF Receivers
- RF Transceiver ICs
- RF Transceiver Modules and Modems
- SAW Filters